Video marketing has historically been out of reach of many small and medium size businesses. The cost production and media placement were simply too much for their marketing budgets. In the last few years this has been changing rapidly. B2B marketers are increasingly embracing online video in their strategic plan.
Why use online video advertising in your marketing plan?
- Nothing tops the power of video advertising.
Your potential customers are searching the internet for your products and services. The are looking for more than just those products and services, however. They seek credibility, professionalism, in short - a company they can trust. They will make decisions about who they do business with in large measure based on wether they like and trust your company. Coupled with Social Media marketing, there is simply no more powerful tool for building brand awareness, trust, consideration, and demonstrating product or service benefits than video.
- Online video is exploding.
More than 75% of US Internet users watch online video and the number rises virtually every month. Research studies show that small and medium sized businesses are recognizing this and increasingly plan to implement online video into their marketing strategies. Video provides information not easily gathered any other way for your prospects. To win business online, you need to put out more useful, relevant information than your competitors that can be easily accessed by your prospects. If you're business is not using video as part of your marketing strategy you are miss out on sales opportunities.
- Affordable Video Advertising.
As the costs of online video production have steadily declined, video marketing has become an affordable, effective option for any business. Video sharing sites create offer excellent distribution and marketing opportunities as well as your own website.
- Online Video improves your SEO.
An additional bonus for developing an online video marketing campaign is that your business will see a search engine optimization benefit. Properly optimized video (known as VSEO) will yield significant positive results for your business.
Types of Video Marketing
There are a number of forms of Video Marketing. Here is a short list of how you can use Business Link Marketing video production in your marketing campaign.
- Your website video
- Video on other free video sharing sites
- Email video
- Traditional TV / Cable
- Instream Video on other sites
- Informercials
- In house training, corporate videos
- Trade shows
- Theater trailers
- DVD's
Business Link Marketing is a video marketing company based in Tampa, Florida that builds online video marketing strategies for our clients. We will help you create dynamic, affordable online video, set up distribution and develop appropriate promotion for your business video.
Don't let your competition gain the edge. Start your video marketing campaign now.