Goal Setting
At Business Link Marketing we believe a successful SEO Plan begins with goal setting. Like any marketing plan, it should be built around your business goals. We begin with a marketing overview. What role does your website play in your marketing plan ? What do you want your visitors to do on your website ? What constitutes success?
Once we establish a clear set of goals, then we develop your SEO Plan.
SEO site assessment
Our search engine optimization planning starts with a site assessment that includes:
- What elements are being assessed
- Current status
- What needs improving
- Deadline for improvement
Elements we address in your SEO Plan:
- Keyword/Keyphrase research
- Monthly search volume, Keyword effectiveness, keyword development
- Competitive keyword research
- Assess your competitors keyword strategy, PageRank, Link Popularity
- Site / Page tagging
- Analyze meta data for search engine optimization friendliness
- Page content / keyword use
- Assess your content's keyword relevance, density, freshness
- Site links
- Assess Inbound and outbound links, link context, identify broken links
- Site map
Link Building
Link popularity is a key component of search engine optimization. The number and quality of sites that link to your website play a significant role in the PageRank of your Web site. A higher PageRank means your will rank higher in with competitive keywords in search results.
Our Link Building Methods
At Business Link Marketing we use only "White Hat" (ethical) link building methods to boost your link popularity including:
- Article Syndication
- Optimized Press Releases
- Newsletters
- White Papers
- Online Video
- Podcasts
- Directories
Website Optimization
The best time to optimize your website is before it is built. If you are planning a new site, or considering a new design, our Web Design team at Business Link Marketing will develop an SEO friendly site from the beginning. This will save you money in the long run, avoiding the cost of an SEO consultant later, and more importantly, better search engine results and thus better website performance from the start.
Be visible, Be Found. Contact us for your SEO consultation today