Social Media Marketing is about promoting your website and/or business through social media channels to get you links, attention and traffic. The key to an effective strategy is to develop interlocking components of the social media landscape and integrate them into your overall Marketing Strategy.

Why Consider Social Media Marketing?

• Roughly 85% of startups and 75% of established businesses use Social Media
• In other words...your competition has done it or is doing it now.
• The good news for your business is that most social media users are new to this practice as 2/3 have been using Social Media for a few months or less
• Your Prospects and customers are using Social Media
• Example: Facebook has passed 200 million users and has grown by 500% since 2006. Twitter is a celebrity sensation and is sweeping the nation.
• Your vendors are using Social Media
• A real advantage: Social Media improves your Search Engine results, so more prospects will find you.
• Your Website is but a billboard in the desert if no one finds you online. Social Media directs prospects to your website in addition to improving search engine results.
• Big bonus for you: Social Media lets you talk to your prospects in an ongoing fashion - whenever you have something important to say...for a lot less money than an advertising schedule

The opportunity is clear. Start now, do it right, and get an edge on your competition.

What We Do

Business Link Marketing creates and implements social media strategies for business, integrating social media procedures into your overall marketing plan. We help you select the right social media tools to make new connections, generate new traffic and get new business.

Social Media Strategy Development

There are a sea of Social Media options in the Web 2.0 world. Business Link Marketing can help you navigate the best path for your business use of Social Media. We'll review your existing marketing and assess your current social media readiness and usage to determine your social media opportunities. We'll:
- Identify what tools will work for your company.
- Search out what your customers are using.
- Research your competition's social media usage
- Help you discover your marketing gaps.
- Develop a Social Media Marketing strategy that fits your budget, your resources, and your level of expertise.

Content Creation

We bring needed and remarkable perspectives and abilities since our team's background in journalism, marketing, sales and research makes us uniquely qualified to help you define and develop rich content opportunities for your blog, microblog (Twitter) online video, podcasts, social network profiles and company pages.

Building Your Social Media Marketing Program

Social Media Diagnostic

First, we need to evaluate your current Internet Marketing and Social Media status. Business Link Marketing has developed a Social Media Diagnostic designed to gauge your organizations current and future social media readiness so we can build a manageable campaign that will hit the mark for your business. We ask you to complete our diagnostic and return it to us in advance of the next step... your complimentary consultation.

Our diagnostic and complimentary consultation act as a guide to the options that fit your business objectives, your budget, your resources and your social media readiness. We then develop the appropriate marketing tools from the social media below and help you implement your plan:

Your Social Media Toolkit:
1. Search Engine Marketing
2. Online Video (website, blog, video sharing sites)
3. Blogging (Your corporate or personal Blog)
4. Micro blogging (Twitter, others)
5. Social Networking (Facebook, LinkeIn, others)
6. Social Bookmarking (Digg, Reddit, others)
7. RSS Feeds
8. Podcasts

To find out more about these options, go to our SEO, Online Video, Social Media and Website Development pages.

Social Media and Search Engine Optimization

Social Media Marketing is an essential part of an overal Search Engine Marketing effort. In addition to its ability to build your brand, connections and traffic, Social Media Marketing has a positive impact on Search Engine Optimization.

Do you have a Social Media Marketing strategy? If the answer is no, then your competition is gaining an edge. In this economy and in the new marketing 2.0 environment, if you're not in the game you will be losing sales to your competition and not even know it.

Get in the game.

Contact Business Link Marketing for a Diagnostic and a complimentary consultation. Our mission - Linking you to new connections, new traffic, and new business.